A Seller's Guide To Amazon Brand Registry
As an Amazon seller, you're probably already aware of the Amazon Brand Registry program, which is designed to assist brand owners in controlling their product listings on Amazon. Amazon already has a lot of say over how things are sold and described, but with the Amazon Brand Registry, everything changes. What Is Amazon Brand Registry? Sellers who manufacture or sell their brand products are not eligible for Amazon Brand Registry. It enables the seller to add more information to the Amazon product detail page and register as the brand owner. This enables sellers to create a company brand, manage it, and sell products on Amazon under that brand name. It also assists buyers in purchasing quality goods by removing counterfeit goods from the site. Brands can register their logo and intellectual property with Amazon so that if something is ever flagged as a counterfeit object, Amazon can investigate the listing, remove it, and deactivate the counterfeit seller's account. This is a ...