Amazon Product Photography Tips and Hacks To Increase Conversion

A good product is only as good as the images used to promote it. While many major firms outsource their editing and product photography work, you can produce high-quality images to enhance your Amazon listing of products.

A photo can be worth more than a thousand words. But when it comes to e-commerce as well as online product listings, it's worth more than the sum. In the world of marketing online, however, is that a good product can only be as great as the pictures that are used to promote it.

Although many big firms outsource their editing and product photography work, you can produce high-quality images to enhance your Amazon listing of products.

This technique lets you use your expertise as well as some tricks and tips used professionally by photographers.

Depending on the camera's settings and your filming location it could take a significant amount of time before you're consistently taking quality photographs. There are a lot of tools to assist you to improve your photography.

Making great photos for your product is usually achievable by using the correct environment and good editing skillset Try all you can to expand your capabilities and employ some new techniques to produce top-quality content.

1. Sizing Your Photos

Amazon product images must be at an absolute minimum of 1000px which means you should limit your images between 1000px and 2000px. 

Even if your product has tiny components that consumers will like to take more of a view of, ensure that your photos are within this range. Customers can benefit from Amazon's zoom feature to get an even closer look at your items if they choose to.

The size of your photos that is greater than 2000px is only going to make loading time longer which can result in pictures that are awkwardly angled after auto-cropping. 

However, making your photos too small prevents customers from being able to examine the item in detail before making a purchase. This could result in customer dissatisfaction if the item purchased differs significantly from the one shown.

If you choose the right size, you will be able to avoid numerous photo issues and improve how your photos appear when you use automatic processing.

2. Product Positioning

If you're taking photos of your items, make sure to place them with cropping in your mind. Even with the correct photo size, you'll likely have to crop your images in some way to fit within the square frame that you have in your list.

It's recommended to plan before taking pictures of your product to ensure that the cropping doesn't distract the general quality of your images.

Keep in mind that Amazon reduces photos so that they fit into the space of a square So you'll need to maximize your space for photos. Make sure your photos don't appear crowded but be sure to make use of your frame.

In this way, your pictures aren't cut in a way that causes your "added padding" feature shows up. It is much better to have crisp, clean images than those with huge areas of colored padding that can distract clients when they browse your product.

3. Your Main Image

It's not surprising that the image of your product should be the most attractive within the gallery. Although each image in your gallery must complement the product, your primary image should entice your clients to take a closer look.

The primary image is likely to be the first image that users see when looking for your items So having the best quality primary image is going be what will convince customers to click on your page instead of the range of other products available on the market.

Your primary image should be clearly defined, free of borders that are padded, and must showcase what you sell in the most effective way that one image could.

4. Photo Quality

Images of quality are essential, but making the best image could be a daunting task for sellers who don't have much photography expertise.

While photographic art may be a bit complicated There are some easy techniques that photographers can take from the experts to ensure that their images look at their best.

To begin, make sure you take high-definition pictures to ensure that the quality of your product is evident in a single image including the main image. Avoid backgrounds with busy, distracting images that divert attention away from your product well.

5. Photo and Video Inclusion

Utilize the video and photo slots that Amazon lets you use for your listing. Typically, sellers are given 7 slots to upload images for their product, however, it is possible to get around this limitation.

Within Seller Central, Amazon allows sellers to add up to 9 photos to their listings however, the last two aren't made for display. They aren't immediately visible on the listing, and buyers need to browse the gallery of images to see the last two.

6. Amazon's Features

The Seller Central feature utilizes several tools to simplify the listing process for sellers. However, if sellers aren't aware of the tools automatically used by Seller central uses, issues may arise that can affect how they present their product images.

Take your time and let Amazon's compression tool compress your photos, so you don't need to.

Avoid adding Amazon's multi-pack logo onto your photos with software for editing photos. Amazon will include the logo by itself when sellers choose to change their listing's package number.

7. Time-Saving

If you're looking through the product listing guideline on Amazon before uploading your images You may have seen the phrase "300 DPI" or something similar. It's fine to ignore this phrase when uploading images of your products.

The term "300 DPI" only applies to the quality of printed photos instead of upload quality. Therefore, the phrase "300 DPI" does not need to be thought of when uploading photos of your product onto Amazon listings.

If you're uploading a lot of images of high quality it could take a long time. Don't attempt to refresh during the uploading process if you think that there was an error.

It's not unusual that upload requests for photos take longer than 15 minutes for completion.

While you wait, relax or take on another project on your list. The upload time will be quicker when you're not glued to your computer screen.

8. Photography Rules

You are safe: you don't have to follow a particular method of naming images. Although there are guidelines for naming your images they're not unbending guidelines. 

Your photos for your product aren't in violation of any law if you choose to name them in any way you want and will not be deemed to be in violation in the unlikely instance that someone discovers that your images aren't in line with the suggested image name.

Many sellers are concerned about Amazon's guidelines for photos, like the one that declares high-gloss white backgrounds constitute an infraction of the rules. 

While this may be true under Amazon's rules, however, many sellers opt for the clean appearance of white glossy backgrounds. These rules aren't strictly applied.

9. Uploading Reminders

Make sure to save the images of your products in SRGB files before they are uploaded to the internet. Although Amazon sites declare that CMYK is a suitable format but you should stay clear of it if you want to preserve the colors of your images. 

Formats that are not SRGB could negatively affect the quality of colors in images, regardless of the guidelines Amazon guidelines say.

If you've uploaded images and noticed that the gradient of color isn't as good as the one seen in your original photos They've likely been uploaded in the wrong format and don't correctly preserve the color scheme. 

It's in your best interests to download the photos again and verify that they're formatted correctly before proceeding.

10. Professional Investment

Photography can be difficult and recapturing the images you see while shopping for your favorite items is not an easy task. Many brands decide to utilize expert photography.

If you're struggling to create good quality images even after having taken all the necessary steps then you might want to consider hiring professional photographers.

Although paying for professional photography services may seem like a big expense but having quality photos of your products is typically worth it in the long run.

With professional photographs, your advertisements will be appealing to a wider audience, and you're more likely to boost sales when customers can believe in the look and feel of your items.