Amazon Dynamic Bidding: 3 Amazon Seller Strategies
Amazon is one of the most well-known online marketplaces. However, with success comes competition. It is difficult to get your products noticed among millions of other Amazon sellers, which is why Amazon has introduced two new advertising tools: Amazon Dynamic Bids and Adjust Bids by Placement. What is Amazon Dynamic Bids? Amazon Dynamic Bids were made available as part of Amazon's $15 billion investment in third-party seller tools in 2019. Amazon Dynamic Bids enable Amazon to adjust your Sponsored Product bid in real-time based on the likelihood of conversion. Previously, you entered a fixed maximum bid when setting your CPC (cost per click) bid on a Sponsored Product campaign. You now have three bid options: Down only If Amazon believes that a click is unlikely to result in a sale, it will reduce your bid by up to 100%. This is the default setting, and it has been applied to all existing campaigns. Up and Down If a click is likely to result in a sale, Amazon will increase your bi...