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Showing posts from June, 2022

The Ultimate Amazon Keyword Research Guide for 2022

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Keyword research is an indispensable part of Amazon SEO and PPC campaign optimization. Finding relevant keywords and using them is the first action towards gaining visibility on the Amazon platform. This can also make the difference between a successful Amazon PPC campaign and one that loses money. How do you assign keywords to Amazon products? Where do you use those keywords? Let's explore the key insights behind keyword research:  What is Amazon keyword research? Before talking about how you can efficiently locate relevant keywords, it's essential to first comprehend why. Amazon is like a search engine. Consumers look for products by entering keywords, and Amazon's algorithms provide the most relevant results on their queries. In Amazon's case, these are product listings. Your consumers are regularly entering different keywords when searching for your product. That's why it is crucial to identify high-volume relevant keywords for their listings. As an example, su...

Which Amazon Promotions Work Best?

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Promotions on Amazon are offering discounts to buyers to boost sales speed, as well as the AOV and improve visibility and rank, and expand your customers.  Sellers must offer promotions in a manner to entice buyers and make it easy for customers to purchase the product. It is possible to create promotions that are available on and off Amazon.  Sellers can make promotions for Amazon through the Advertising tab of the Seller Central. In making promotions, sellers need to consider what their ultimate goal is and the type of promotion that is most appropriate for them by their catalog of products. Different types of Amazon promotions Let's look at the different kinds of Amazon promotions and the way they function so that you can select the one that is most suitable for your company's needs. Amazon Lightning Deals These deals are among the most well-known and are listed on Amazon Deals Page. Amazon Deals Page. What exactly are Amazon Lightning Deals ? When you advertise the product...