Which Amazon Promotions Work Best?
Promotions on Amazon are offering discounts to buyers to boost sales speed, as well as the AOV and improve visibility and rank, and expand your customers.
Sellers can make promotions for Amazon through the Advertising tab of the Seller Central. In making promotions, sellers need to consider what their ultimate goal is and the type of promotion that is most appropriate for them by their catalog of products.
Different types of Amazon promotions
Let's look at the different kinds of Amazon promotions and the way they function so that you can select the one that is most suitable for your company's needs.
Amazon Lightning Deals
These deals are among the most well-known and are listed on Amazon Deals Page. Amazon Deals Page. What exactly are Amazon Lightning Deals? When you advertise the product using an offer that is lightning fast that means you can access the product at that price for a short period typically a brief duration, like a few hours.
The deals are typically displayed together with a countdown that shows the amount of time left until the deal is due to expire. Sellers must pay a set amount in fees ($150 to $500 per deal) and also satisfy certain inventory requirements to qualify for lightning deals for promotions of their goods.
If you are looking to increase awareness of your brand rather than to increase sales, this kind of deal is very effective. These types of deals typically will be more beneficial for established, larger brands rather than for new sellers.
Amazon promotions
Percentage Off is a kind of promotional offer where customers can get a certain amount of discount off the cost of the item with the use of a coupon code such as "SAVE20". They are the easiest to establish and they are efficient in helping to eliminate excess inventory quickly.
BOGO (Buy One Get One Free) is a kind of promotion that gives customers the product for free as a result of making the purchase. It is possible to vary it so that you could offer the Buy Two Get Two Free promotion in addition.
Free Shipping is easy to understand and is usually for sellers who do not use Prime as well as Amazon FBA. It's a promotional offer that gives Free Shipping to customers if they buy the amount. It's similar to Percentage Off.
Coupon Codes
Coupon codes are discount coupons that you can offer to your customers for the price of the item. They are typically displayed on Amazon SERPs as well as individual listing pages, and aid in increasing website traffic, increasing CTR, and conversions.
Amazon coupons have to be clicked to be "clipped" before adding the product to your shopping cart. Coupons must provide an amount of discount that is between 5 to 80 percent of the initial price. It is possible to establish an amount for the coupon as well. The coupon's validity for consumers will expire when more than 90% of the budget is exhausted.
Social media marketing
Promo coupons can be used several times and can be used as an overall promo code that sellers can share with Facebook and other social platforms. Promo codes for social media redirect the customer to a landing page for only one item or a set of products with a unique URL.
However, only the sellers can offer these promotions as long they have a score of four stars or more. This is the most efficient method of promoting your product to a large number of customers. Since this type of marketing leads customers to an online landing page rather than an individual page detailing the product and the traffic that is directed is more controlled and improves conversions.
If you're a business owner who has a social media presence with a strong number of followers, these promotional offers can be very effective for you.
Prime Exclusive discounts
Amazon Prime membership comes with many advantages. One of these benefits includes the Prime Exclusive discount and you will find it on the search results pages. These deals offer the greatest advantages to Prime customers on the famous Prime Day sales. They're also easy to make, but they're not very effective in increasing sales.
Promotions for off-season
If you're a retailer of seasonal products such as Christmas decorations, greeting cards for festivals, or other items, you'll require off-season sales. They will aid in increasing the sales of your items in a time of low demand.
There could be people that are in search of these items and, even if they're not an attractive discount can be enough for them to decide to purchase these items. It's a great way to get rid of the excess inventory left over after the season's sales.
Conclusion:
If executed correctly, promotions can help you to draw new customers in, keep those you already have, and create a feeling of loyalty. The majority of the time sellers offer discounts to help increase sales. Another motive for promotions is increased visibility.
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