The Ultimate Amazon Keyword Research Guide for 2022

Keyword research is an indispensable part of Amazon SEO and PPC campaign optimization. Finding relevant keywords and using them is the first action towards gaining visibility on the Amazon platform. This can also make the difference between a successful Amazon PPC campaign and one that loses money.

How do you assign keywords to Amazon products? Where do you use those keywords? Let's explore the key insights behind keyword research: 

What is Amazon keyword research?

Before talking about how you can efficiently locate relevant keywords, it's essential to first comprehend why. Amazon is like a search engine. Consumers look for products by entering keywords, and Amazon's algorithms provide the most relevant results on their queries. In Amazon's case, these are product listings.

Your consumers are regularly entering different keywords when searching for your product. That's why it is crucial to identify high-volume relevant keywords for their listings.

As an example, suppose you're a customer planning to buy a pair of running shoes to wear while jogging in the morning. In this case, you can search using the search query running shoes. You can additionally call them jogging shoes or men's shoes for running. There are many such programs.

How do you use the right keywords on Amazon?

When you have found keywords, you must make sure that Amazon's algorithms know the importance of your product. To do this, it is necessary to include these keywords in your product's listing. Include them in the product headline, bullet points, or description. 

Amazon's algorithms will scan your listings and rank your product using the relevant keywords. Alternately, you can include relevant keywords to be an element of the backend keywords.

How do you find relevant keywords?

Utilize the auto-complete function on Amazon

This is among the most effective ways to identify specific long-tail keywords that are relevant to your business. Amazon offers an autocomplete feature that offers suggestions as customers type in their search terms. The suggestions for search terms are based on popular ones utilized by other customers.

Make use of a range of relevant keywords to find an extensive database of high-volume long-tail keywords.

There is a downside to this technique. There is no relevant information about the volume of searches or popularity of a keyword.

Utilize keyword research tools

Best Amazon Keyword research tools such as SellerApp will assist you in finding relevant long-tail keywords that are of interest and provide you with useful data. 

SellerApp provides you with statistics on search volume as well as cost-per-click (CPC) as well as conversion rate and estimated order value that is based on the search terms you have chosen for the Amazon marketplace.

Estimated order volume and search volume will give you an idea of the popularity of an item. CPC can help you determine the amount of competition when you run Amazon PPC campaigns. A high CPC typically suggests a high level of competition.

Pro tip: If you're trying to find relevant keywords ensure you're employing local data. The search term well-known in the US might not be popular within the UK. Be aware of local variations when choosing keywords to promote your products.

Analyze competitor listings

Another way to identify relevant keywords is to analyze the listing of your competitors. Review their title for the product and listing description to determine specific keywords relevant to your products. Track every word that refers to the product's characteristics, advantages, or features. This is a tedious process.

It is possible to use the reverse ASIN feature to gather the keywords that your competitors use. All you have to do is copy and paste the ASIN and paste it into the search bar, then hit enter! SellerApp's algorithms then provide you with a list of the keywords utilized in the product's listing. Also, you can get the volume of searches and CPC information on each of the keywords.

You can also check your ASIN with theirs to determine the relevant keywords which aren't in your list.

Leverage Amazon PPC

A lucrative Amazon PPC campaign is built on a foundation that is based on relevant keywords. In addition, they're a great method to locate high-paying long-tail phrases. The most appealing aspect is that Amazon will do the majority of the work!

What you must create is an automated paid-for product. Amazon will identify relevant keywords that match your listing and then make bids on them based on your budget for advertising. In short, Amazon manages the campaign for you. It optimizes keywords and bids by the information it acquires when running the campaign.

What you have to do is to monitor the performance of the campaign as well as the top-performing keywords. If you find a new profitable keyword, you may add it to your manual campaign to improve the results further. It is also possible to add your backend or listing terms to ensure your product is listed for that key phrase!

Conclusion

The process of finding the right keywords is about using reliable information. The trends are constantly changing which is why you should be on the lookout and update your listing with relevant keywords as you come across them. Keep an eye on your competition as well.

In addition, keywords aren't exclusively to be used in Amazon SEO. You must use lucrative keyword phrases in the course of your Amazon PPC campaigns. It's arguably the most effective method to increase your sales. Make use of the keyword advantage in your PPC campaigns now!