7 Things To Know About The Amazon PPC Campaign

Amazon PPC aids in increasing sales by using both organic and paid methods. They're extremely efficient campaigns, and if they are properly executed, they can yield long-term benefits.

However, the majority of people complain about the fact that an Amazon PPC campaign is not running. It's not bringing in the desired results. Let's look at the strategies you must be aware of in Amazon PPC campaigns.

1. Product Reviews:

Before running ads ensure that the product is backed by enough reviews. Consider the customer's viewpoint. If you're a buyer would you purchase an item that has no reviews? 

No, right? What can you do to convince your client to purchase your product? Advertise the product with reviews.

2. Photoshoot:

Sellers believe that taking photos of their products is a waste of money. However, it's not the case. Photography for products functions as an advertisement representative, speaking about the features of the product. 

People are drawn to images with high resolution. Your photos should appeal to the consumer to purchase. In contrast, when you create advertisements for a random item image, you'll see impressions, but not clicks. If you do get clicks, they will not be transformed into sales.

Which is more attractive?

Left or right?

The right-side image is more appealing and attractive in comparison to the left side. 

While the product itself is the same, it's the image of the product that lifts the product to the next level.

3. Product Page Optimization:

Title: 

Your title should be able to answer the questions of the client. The title should contain the most prominent characteristics of the products. For instance, if you are selling biscuits, your title should mention the flavor weight, weight, and primary ingredients.

Bullet Points, and Descriptions: 

Mention the features of the product in the five bullet points and provide an explanation. I strongly advise working on Enhanced Brand Content or Amazon A+ Content since they provide greater impact than simple descriptions. 

In EBC you are able to work on the value and emotional relationship of the product. They aid in increasing the exposure of your product and thus affect sales. 

Images: 

Using the 9 slots for uploading images is highly recommended. Make use of white backgrounds as well as live product images, and informational images.

4. Product Pricing:

The pricing of the merchandise is essential. Make sure you have the right price using a calculation tool. I would suggest not being too aggressive with your pricing and do not make a sale by doubling your competitors' prices.

5. Conventional Advertisement Strategy:

The use of generic keywords that don't generate any sales is a waste of time. The use of generic keywords is acceptable when you've been working in negative terms.

Consider, for example, Cast Iron Kadai. What is the general term used for this item?

Kadai right?

If you type in the keyword Kadai will it result in results that are only applicable to casting iron Kadai?

A definite NO. It's a reference to non-stick Kadai and other Kadai products.

Note Make sure to be specific and use the long tail keyword.

6. Make a wise choice:

Do not spend money using the suggested bid. Begin by testing your ads using the minimum bid of 3 to 5 rupees then increase it slowly. If you intend to compete against the brand of a competitor be sure to have enough money.

7. Review your ads to determine:

After you have run your ads for a week, you need to begin looking for negative terms. You should also eliminate irrelevant keywords. I strongly recommend not bidding higher on keywords.