6 Ways to Increase Clicks on Amazon Sponsored Display Ads

Amazon Sponsored Display Ads are mostly used to target "shoppers' interest" or certain products, as opposed to Sponsored Product and Sponsored Brand Ads, which are intended to target customers for particular search phrases or keywords. To ensure that you are obtaining more of the clicks you desire, you must first be clear about how you plan to use Sponsored Displays ads.

Product Display has been traditionally the least utilized advertising method, and Sponsored Products dominate in terms of budget. The Product Display Ad share jumped from between 2% to 5% during the same time. However, with the recent upgrade of the Product Display into Sponsored Display It's the perfect time to consider the ways you can increase the click-through of your sponsored Display ads.

The fundamentals of Sponsored Display advertisements

You can easily create Sponsored Display advertisements on Amazon Choose your target market, choose your budget and bid and select your product to promote, then design your campaign.

Ad creatives are generated automatically according to your custom headline or logo price, the image of the product, and the star rating for the product, and the ads link back to your product's details page.

Sponsored Display is offered to Sellers who are registered on the Amazon Brand Registry as well as agents and vendors who have clients selling their items on Amazon.

1. Matches to achieve goals

Customers use Amazon not just as a site to shop, but also to learn about brands and discover new content. Amazon states that 80 percent of Amazon customers utilize Amazon to learn about new brands or products. 

This means that you will be able to reach millions of Amazon customers and provide many outcomes, including creating excitement for a new product launch, boosting awareness of your brand, increasing product revenues, or even getting rid of slow-moving stocks. 

Knowing what you are trying to accomplish with your ads will allow you to know the best way to position your advertisements. This can help increase results and clicks for any product.

With Sponsored Display ads, you can:

• Decide if you want to advertise for an audience or a by-product.

• Choose a group of people who have demonstrated interest in specific categories that are relevant to your product.

• Re-engage with your customers on Amazon who visited your page but did not complete a purchase.

Each of these options would offer a different experience, CTR as well as Advertising Cost of Sale (ACoS). If you know this in advance, you will be able to ensure you're in line with your goals.

It is important to stay on top of the goals of your campaign. Your objectives could shift from expanding CTR and conversions to increasing awareness of your brand and product services.

2. Pay Attention

Similar elements to Sponsored advertisements can be found in Your Ad creatives, which are automatically generated by Amazon. They will also have a "Shop Now" button that directs users back to your product detail page, along with an image, price, badges, and star ratings. 

Customizing the logo or headline for ads takes effort and experimentation if you want to get more clicks. Here are some ideas for how to make your advertisement stand out:

• Create headlines that are engaging and include engaging messages

• Be sure that you are on the same page as the most compelling pages on products

• Review and monitor customer reviews and ratings.

• Use high-resolution images

• Stock is always available.

3. Find the best spot for your ad

Advertisements sponsored by Amazon typically appear in the right-hand sidebar below the "add to cart" button. They also appear on the following pages:

• Review pages of customer

• The top of the product listing

• The highest-ranking results

The placement of ads is contingent on the targeting you select. The options include:

Views:

This is aimed at those who visited the details pages of your advertised product or similar items within thirty days of the date but haven't yet made a purchase.

Interests:

This focuses on shopping behaviors on Amazon which show an interest in categories of products that are related to the product you're promoting such as searching for similar products, regardless of opinions.

Products:

This is targeted at certain items on Amazon that are comparable or similar to your product by placing advertisements on those pages for products or results pages for searches.

Categories:

This is aimed at a wide range of categories. Amazon that is comparable or complimentary to your product.

If you choose the best target for your campaign, you can make a tradeoff between the volume of your campaign and the specialty.

Sellers' ability to expand the impact of their Sponsored Product ads to non-Amazon websites is a fascinating aspect of Sponsored Products as well as Amazon PPC in general. But, you do not have any say in which website and ad positions you are on. You are relying on Amazon in making the correct decision.

Your ads are now able to be seen in and out of Amazon according to the audiences or the product targeting strategy you decide to use, increasing your reach and bringing prospective customers to your product pages.

4. Think about the length of the campaign

According to an Amazon study, display advertisements should last at least 90 days. According to a study done on 266 first-time display advertisers, companies that ran display campaigns for 90 days or longer had a 20% higher chance of outperforming category trends in traffic and a 36% higher chance of outperforming category trends in sales than companies that ran campaigns for less time.

A long-running campaign allows you to play around with ideas. It is possible to test and refine your campaigns until you find the most effective message for your target audience. If you want to test a simple idea it is possible to duplicate your campaign and modify the variables one at a given time to test two different versions of the same variable.

5. Mix-up campaigns

It's important to consider how your ad campaigns interact when trying to increase clicks for Sponsored Displays. The spectrum of purchasing experiences that can be addressed by sponsored keyword and display ads exceeds the capabilities of each one alone.

Sponsored Product and Brand keyword advertising on Amazon is complemented by Sponsored Display advertising. Customers can frequently start with a query like "striped pajamas" and then get a list of results that match.

You can change and isolate the keywords you bid on and the rates you're willing to pay when using keyword advertising. However, you have no control over who you can contact or how people find your products in the first place. Potential customers who aren't using the right search terms to find your brand need to be able to hear from you.

You can try to generate clicks and sales from a variety of shopping intent by combining keyword search-based ads and display ads.

6. Measure and optimize 

Sponsored Display makes use of machines and automation to improve your campaigns however, to be successful it is essential to be continuously checking and tweaking your campaigns. This is where your analysis software can make a difference.

While bids will adjust automatically by the likelihood that they will convert, you may nevertheless manually alter your bid strategy or stop your campaign.

In addition to creatives that include your brand's image and rating, In addition, sponsored display ads let you customize the look and content of your advertisements based on the location they are displayed. 

By bidding at a high price for specific places, you can increase the chances of having your most successful ads displayed in the highest-performing site area.

It is not possible to select the size or location of your advertisement. However, you can influence the size and position of your ad by placing a bid on it and the budget you've chosen. 

The likelihood of your advertisement being placed in a prime space is higher when the CPC and your spending budgets are both high. The better placement of your ad will usually lead to increased clicks and sales.

Through a variety of measures, such as your retail baseline, unique reach, detail page views, and brand halo sales, you can assess the impact you're making and adjust your campaigns accordingly.