A Comprehensive Guide To Amazon Seller Central Account

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Sellers have the opportunity to interact with millions of shoppers in more than 180 countries by becoming an Amazon selling partner. Amazon currently has over 30 million active customer accounts and over 1.9 million active selling partners worldwide.



In 2022, more than 200,000 new third-party merchants globally joined Amazon, a 45% increase from 2021. If you're an entrepreneur looking to start a new business or manage an existing one, having the right tools and resources is crucial for management and growth. By utilizing the Amazon Seller Central features, you will have the chance to communicate with a huge number of clients and grow your business.


If you have made the decision to sell on Amazon, it is crucial to have the right tools before you start. With Amazon Seller Central's aid, you can control your online sales. 

What is Amazon Seller Central

Your go-to tool for effectively managing sales and for selling in Amazon's stores is Amazon Seller Central. It helps you finish important account-related tasks and gives you an overview of your performance data.


From a single practical dashboard, Amazon Seller Central gives you the tools and resources you need to manage your seller account and grow your Amazon business. You may log in to monitor your Amazon sales performance as well as many other things.


You must take the time to comprehend the intricacies of Amazon's Seller Central before beginning your career as a seller. Your future efforts in this area will undoubtedly be successful.

How to Create a Seller Central Account on Amazon

Follow these steps to create a seller account. Decide the insurance plan to enroll in, then follow the steps below to register.

  1. Please visit: https://sell.amazon.com/ 

  2. Click "Pricing" and "Compare selling plans" to discover more about the available selling plans if you're unsure which one you want. The distinction between personal and individual accounts is visible.

  3. After entering your email, click "Create a New Account."

  4. Choose the "Business Type" and "Business Location" fields.

  5. Your whole name is Please enter your complete name, first, middle, and last. Select "Agree and proceed" after that.

  6. Enter your payment information.

  7. You must then provide the billing information. Include a verified bank account number as well as a credit card.

  8. You will be questioned about your Amazon store and the goods you desire to sell when your credit card information has been approved.

  9. Identity verification

  10. After obtaining the card, enter the supplied code in the "Enter code below" field to finish the verification process, and then click "Next."


You've been admitted after verification.


For added security and out of caution, we suggest enabling 2-step verification on your account. However, after your identity and company information has been verified, all you need to do to get going is sign in to the Seller Central account link.


Check out this video to know how to set up your Amazon seller central account:


Amazon Seller Central Guidelines

The steps to sign into your Amazon Seller Central account are listed below.


  • Make sure your email and password are both valid.

  • To log into your current Amazon Seller account, all you need is your allotted email address and password.

  • To assist Amazon sellers with their data, intelligent automation, and operations, Sellerapp was developed. Get important business information with Sellerapp to help you grow your company.

Two selling plans

A professional and individual plan is available to Amazon sellers. There are two types of these two plans: ordinary and premium. You can choose the best strategy for you before starting your sale.


The Amazon individual selling plan costs $0.99 per sale, regardless of how many products you sell, and the professional plan is $39.99 each month. Unlike professional plans, which let you sell an infinite amount of products, individual plans only let you sell up to 40 products per month. Only a professional plan can advertise your product.


Additionally, if you want to rank highly on product detail pages. Afterward, you ought to have sophisticated marketing tools, including APIs and reports, which are only included in a professional plan.


But with individual programs, you can pick and choose what you sell. You cannot promote your product or utilize sophisticated marketing techniques. If you want to sell more things, it would be wiser to choose a professional plan.


No matter which one you choose, you are always free to change it. Whatever strategy you choose, you always have the option of changing it if you change your mind.

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