5 Amazon Product Detail Page Best Practices

Your Amazon Product Detail Page has never been more important, and in a world where the top digital shelves are limited, it needs to be more appealing to audiences.

Whether this is your first time reading an article on how to improve your product detail page on Amazon or your hundredth, this post goes above and beyond what you've seen in the past.

There is no denying that a well-defined, rich Product Detail Page is critical to driving sales on any eCommerce marketplace, not just Amazon. 

While advertising is important for increasing traffic and visibility, a well-established Product Detail Page is critical for increasing click-through and conversion rates.

Here are five suggestions you should put into action right away:

1. Provide Content That Is Clear and Concise

Online shopping has become the new norm. It's Prime or nothing. Because customers can't touch the product before making an impulsive but necessary online purchase, make sure your product title, bullet features, and product description are correct.

Title:

Many people say it should be 200 characters, but we recommend keeping it to no more than 150. It should include your company name, product name, key distinguishing features, size, and quantity (UOM). 

Make sure that each word starts with a capital letter and that the title structure is consistent across all of your products. In your title, you can begin to establish your brand tone.

Bullet Points:

Include at least five bullet points. Begin each bullet feature with capitalization or a key point that gives the audience an idea of what it will be about. Less really is more. Because audiences have short attention spans, you must pique their interest quickly. 

Stick to essential features that you believe customers will be interested in, such as size, material, functionality, durability, style, and other features worth emphasizing.

Product Description:

Expand on product details and capabilities in the description. This is the ideal place to tell your brand's or product's story and connect with your target audience.

Making good choices for your title, bullet features, and description will not only help you improve your conversion rate, but will also help you shape positive reviews and ratings.

2. Have High-Quality Images.

Good images aid in product evaluation and have a significant impact on product performance. Your Amazon product images are among the most important elements of your listing in a visually driven world.

Clear, high-quality images that accurately represent your product will result in positive ratings and reviews, whereas poor images will harm your listings.

On a white background, the main image must only show the product without any packaging. According to Amazon's guidelines, the ideal size is 2000 x 2000 pixels with a resolution of at least 720 dpi.

It is especially important to use a clearly understood main image because it is the first thing shoppers see when browsing.

In addition to the required main image, include 6-7 images and videos to highlight additional features not visible in the main image. Today, a single product image on a white background is simply insufficient to drive conversions.

Additional images can show different angles, products in use, and other details that are worth emphasizing.

Make sure your extra images include non-photoshopped, natural lifestyle shots, scale shots, detailed shots with illustrations, and text highlighting key features.

To know more about Amazon product photography, watch this video:

3. Reviews and Frequently Asked Questions

Amazon has been cracking down on fake reviews and suspending accounts involved in their acquisition, so you must push for positive reviews organically by creating an accurate PDP and monitoring customer feedback.

Utilize insights from product reviews and FAQs and incorporate them into your bullet features to assist shoppers in making purchasing decisions.

4. Utilize SEO Keywords

If only I had a penny for every time someone mentioned SEO - but it's always brought up for a reason. You can improve product discoverability for your listings by developing a strong SEO strategy.

Have you ever wondered how to get your listing to appear on the first page of Amazon's SERP (search engine results page)? You can accomplish this by including search-dominant, relevant keywords in your title, bullet features, and A+ content, as well as on the back end.

Amazon's search engine and algorithm, known as A9, determine which items are the most optimal matches with the customer's query and then rank them based on the item's level of relevancy to the consumer in order to perform a search at scale.

5. A+ Content Page 

A+ Content Page, according to Amazon, can increase sales by 5%. Amazon's A+ Content, which was previously a paid service, is now a free feature for registered brands that allows sellers to improve their product detail pages.

With A+ Content, you can include multimedia content, lifestyle images, and comparison charts to highlight features that your bullet points and product description were unable to highlight. 

A+ Content also allows you to direct customers to your other product listings, providing an excellent opportunity for cross-selling and up-selling.

It's not enough to be the highest bidder on keywords to successfully advertise your products and drive high conversions. Following the above steps and ensuring that your PDP is optimized is the first step toward a successful eCommerce shopping journey.