How to find the best Amazon PPC agency
Starting out on your Amazon PPC journey can seem like a daunting task owing to the competitiveness and different types of PPC options available. What makes this process easier is enlisting the help of an Amazon PPC agency that looks after every aspect of advertising on Amazon.
Twenty-five cents of every dollar spent shopping online goes to the Amazon third-party marketplace. Amazon marketplace has a roughly 25% market share of the total U.S. e-commerce spending. Amazon PPC has a major part to play in these numbers.
With a lot more people shopping online day by day and with an increase in the number of sellers on the platform as well, there is a need for sellers to promote and market their products aggressively over their competitors. PPC is one of the most effective ways to do this.
So what does a PPC agency do?
An Amazon PPC agency will create, optimize, launch and manage your PPC campaigns. The agency will come up with a strategy that is most optimal for your brand according to your business goals and make sure your ads perform well.
While looking for an agency, you need to have a clear roadmap of what you want to achieve with Amazon PPC and how you want to achieve them. Accordingly, find an agency that will help you scale your advertising revenue.
Qualities of a PPC agency that make it the best one for your PPC needs:
Partnering up with a PPC agency means your brand’s advertising is in the hands of experienced professionals who have in-depth knowledge and experience with PPC. Take a look at the agency’s portfolio and see what kind of brands and sellers they have worked with. Check the diversity of their portfolio. If it includes both established brands and new or smaller-scale sellers, then you know the agency can help you accomplish your PPC goals no matter what stage you’re at in your Amazon seller journey.
PPC agencies provide you with a dedicated account manager who will manage and oversee the optimization and launching of your campaigns. Dig a little more into what kind of accounts that dedicated manager has worked on earlier so that you have a better understanding of whether they can cater to your needs or not. Before partnering up with one, see how the agency understands what you want to achieve with advertising on Amazon. When they recommend ad solutions to you, see if it aligns with your business goals. They should give detailed explanations as to what type of ad will suit you the best - Sponsored Products, Sponsored Brands, or Sponsored Displays.
In terms of the strategies that the agencies recommend for your Amazon ads, they should include intensive keyword research and a reduction of wasted ad spending. Also, optimizing for the correct keyword match types including negative keyword matching is very important. PPC goes hand in hand with Amazon keyword research. Therefore, your agency needs to have the right tools that can find high-converting keywords for your campaigns and proper tools for analysis so that you can eliminate underperforming keywords.
An agency’s job comprises creating its campaigns, optimizing and launching them as well as regularly checking its performance to see how effective the strategies are. Your agency should be one that pays attention to every little detail and performs an in-depth analysis. Some of the important things they should look at are new-to-brand metrics PPC performance at various levels - campaign, product, keyword, and ad group. Find an agency that digs deep into campaign reports to see which advertises product is bringing in the most sales, which ones are underperforming, what type of ad placement works best, etc. While all of this analysis seems like a laborious task, it is extremely important to the success of your PPC campaigns and to boost your RoAS. That is why it is important to hire an agency that carries out all these tasks for you and stays up to date with everything.
Lastly, an Amazon PPC agency that uses advanced automation and optimization techniques with effective bidding strategies can work wonders for your business. SellerApp provides AI-based tailored recommendations for your PPC goals that give you an edge over your competitors. With all your advertising tasks being automated and taken care of by experts, you have more time to focus on other important aspects of your Amazon business. Find an agency that will understand your business at a granular level and help you grow. SellerApp Amazon PPC Agency has highly-skilled professionals who furnish you with regular reports on ad performance. They monitor your campaigns and make changes to your bidding strategies, and campaign structure to give you the highest ROI. When it comes to monitoring, SellerApp’s Amazon PPC tools analyze the visibility of a brand at the SKU level. Also, they will also check customer demand for your specific category and sub-category, and track critical metrics such as rankings, positions, listing desirability, niche growth, etc.
Conclusion:
While looking for an Amazon PPC agency, take all the above-mentioned factors into consideration. Spend your money wisely and make sure the agency ticks all the boxes on your checklist. It's important for an Amazon PPC agency to look at every little aspect of your business and create campaigns that align with your advertising goals.
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