The Ultimate Guide to Amazon Advertising

Amazon is the largest online marketplace in the world. It is highly sought-after by shoppers and sellers alike. There is plenty of competition to make a mark and make huge profits.

There are many things sellers can and should accomplish to distinguish themselves from their competitors and boost sales. Amazon PPC can be extremely effective in giving your business an enormous boost.

In June 2021, the avg cost per click (CPC) of advertisements for Amazon across the United States stood at 1.20 U.S. dollars. In the previous year, the figure was 0.79 U.S. dollars, which is a rise of close to 52 percent over the year.

What are Amazon ads?

Advertising on Amazon is based on the PPC (pay per click) model in which advertisers or sellers only pay for each time someone clicks their ads. These ads are employed by both brand owners and sellers to boost your visibility and the popularity of their product.

Whatever you're selling, there are likely to be a few others selling the same item. So how can you position your product in the eyes of customers who might be interested? Amazon sponsored ads are your solution.

Ads that are optimized will be displayed strategically so that potential customers can see your advertisement and click it. What you have to do is ensure that the content of your advertisement is appealing to potential customers and your product description is appealing to customers. Getting people to click your ad is just one aspect of the process, while the next step is to convince customers to buy your product.

This is only possible when you've got a professional text for your product listing. Keep in mind that when you advertise your products, they must have a well-written listing to ensure you get the most from your Amazon advertisements. 

Check out this guide to optimize your Amazon product listings.

Types of Amazon Sponsored ads

Amazon provides three types of ads for sellers

1. Sponsored Products

2. Sponsored Brands

3. Sponsored Display

There are two types of PPC campaigns you can launch on Amazon:

• Automatic

• Manual

Sponsored Products

These ads are among the most well-known and are featured on pages for listing products. They are designed to increase the visibility and sales of certain products. There is a word "Sponsored" where these ads are displayed.

In this type of advertisement, you have the option to select either manual or automatic targeting options. When you run an automated campaign, you don't need to be concerned about managing any aspect.

Amazon can perform all functions and determine how your advertisements should be displayed, but it limits the seller's control over different aspects. 

Manual targeting means that the seller is in greater control over the keywords that need to be used, products to be promoted, as well as the total budget of your ads.

Sponsored Brands

The ads can be used only when you're registered in the Amazon Brand Registry. The ads are displayed in the upper right-hand corner of Amazon search results and could contain up to 3 items. 

They typically include an image of the company and the tagline of the company. It is possible to link it with your online Amazon storefront and increase the sales of your entire catalog.

The ads aim to raise the brand's visibility and promote several items at the same time. Targeting is not automatic for these ads, but this means that you have more control and the ability to customize the ads to an extent. You can set the amount you will spend and also set a CPC bid that you prefer.

Sponsored Display

This type of ad is geared toward promoting your product both on as well off Amazon. Like Sponsored Brands, in this case, you must have a registration with Amazon Brand Registry. There are two options for targeting offered - audience and product.

Product targeting is a method of displaying ads that are similar to products. Targeting your audience is a great option for retargeting leads that were created earlier or reaching a larger public. They are thought of as more exclusive and have less competition. You can control your budget for advertising and CPC more efficiently.

The benefits of Amazon advertising:

Amazon PPC is the best method to put your product to be seen by most people. Amazon advertisements help improve the quality of your products. How? Strategically choosing the right terms for your PPC campaigns will help improve the rankings of a page.

Ranking in sales depends on the past sales record of the product. Through ads, you will boost sales, which, in turn, contribute to improving the position and rank of your ads.

Another advantage to advertising with Amazon is that it's very cost-effective. With the best Amazon PPC automation tools, you will save time and money and still get a decent return on your advertising. 

With SellerApp's Amazon PPC Analyzer is built to guarantee you the highest returns from your advertisements thanks to sophisticated machine learning technology and advanced analytics.

They appear wherever it is popular for a buyer - on the product's detail pages, in various locations on search results, as well as on Amazon for other mobile platforms as well.

They can be customized to show the appropriate content for the device being used - desktops tablets, mobile devices, and desktop tablets in line with the device.

Additionally, by advertising on Amazon, you will have access to an enormous audience that is planning to buy.