Vidyullatha Matcha

Amazon is the largest online marketplace in the world. It is highly sought-after by shoppers and sellers alike. There is plenty of competition to make a mark and make huge profits. There are many things sellers can and should accomplish to distinguish themselves from their competitors and boost sales. Amazon PPC can be extremely effective in giving your business an enormous boost. In June 2021, the avg cost per click (CPC) of advertisements for Amazon across the United States stood at 1.20 U.S. dollars. In the previous year, the figure was 0.79 U.S. dollars, which is a rise of close to 52 percent over the year. What are Amazon ads? Advertising on Amazon is based on the PPC (pay per click) model in which advertisers or sellers only pay for each time someone clicks their ads. These ads are employed by both brand owners and sellers to boost your visibility and the popularity of their product. Whatever you're selling, there are likely to be a few others selling the same item. So how c...

Ecommerce refers to the process of buying and selling goods and services online on a digital platform. There are different types of eCommerce businesses - B2B (business-to-business) B2C (business-to-consumer), C2C (consumer-to-consumer). Some of the biggest names in eCommerce today are Amazon, Shopify, Alibaba, Walmart, etc. With the advent of technology, eCommerce has evolved to great heights and generates millions of dollars in revenue for sellers. The COVID-19 pandemic too has made its impact on eCommerce which has resulted in more and more sellers moving their operations online from traditional brick and mortar stores. Ecommerce is becoming more and more popular for a myriad of reasons like convenience, better opportunities for global expansion, a large customer base, etc. If you have been deliberating over whether you should start an eCommerce business , this article will give you all the information you need on the perks and advantages of having one. What are the advantages o...

If you're a small company owner, you've probably been exposed to Amazon FBA . It's a fantastic platform that allows new entrepreneurs who want to begin an online company without putting up a large amount of initial capital.  But, it's not enough to just be aware of the platform. It is important to understand the types of products that are best suited to be used with Amazon FBA. If you're in the process of figuring out the product you would like to sell and would prefer to benefit from Amazon's fulfillment program.  We'll discuss five aspects that affect the performance of Amazon FBA products in this article, and we'll highlight the top-selling categories of products on Amazon. One of the best methods to determine what items people are buying from Amazon is to look through their list of top-selling products.  This is one of the most effective places to begin when you're deciding on what to offer for sale through Amazon FBA. To get you started, SellerA...